Market Intellegence Services
Over the last two decades, companies have either created their own legacy or withered away into history. Executives face a daily challenge to maintain competitiveness in a complex and dynamic business environment. The key is to leverage an organization’s existing and potential assets, maintaining and increasing competitiveness, and protecting shareholder value.
The Mena Rights unlocks the organization’s real value by creating innovative and dynamic strategic plans. The Mena Rights designs and implements business models that ensure future growth
Competitive Intelligence entails the systematic gathering monitoring and analysis of :
- Market Intelligence: sector-level information on trends, government regulations and geopolitThe Mena Rightsl issues.
- Partner Intelligence: the activities of your company’s major suppliers and strategic partners.
- Competitor Intelligence: news on your key competitors and new entrants into your company’s market sector.
- Trend Analysis: macro and micro industry trends and the development of advanced scenarios.
The accelerating growth of global trade means that today’s business environment is changing more rapidly than ever; and with information overload making it increasingly difficult for hard-pressed executives to establish a clear picture of what is really going on around them, companies that rely on instinct or intuition as a basis for their strategic decisions do so at their peril. These days, a single step in the wrong direction can conceivably put a company out of business.
About Competitive Intelligence
Competitive Intelligence (CI) is a systematic and ethical program for gathering, analyzing and managing multiple sources of external information with a view to rationalizing a company’s plans, decisions and operations in line with its competitive environment. Put another way, it is a structured means of measuring what the competition is up to and what it is planning to do tomorrow – and of giving executives the confidence and knowledge to respond accordingly.
Deployed correctly, Competitive Intelligence is a powerful tool that can both help maintain a company’s competitive advantage and identify the need for defensive tactics. It has been successfully adopted in most mainstream sectors, from the defence and pharmaceutical industries to FMCG manufacturing, high-street and on-line retailing.
In many cases CI has helped increase board-level awareness not just of the competitive environment, but of a company’s internal assets and how best to leverage them. CI can have a lasting impact on a company’s sales, marketing, HR and recruitment policies as well as on its strategic approach to product development, partnerships and M&A.
But CI is not just about such arguably intangible benefits – it can also offer substantial returns on a relatively small investment. CI provides an early warning signal about competing products, hopefully in time to enable a company to develop a new generation of products in response. These programs can also help companies avoid costly investments in untested markets by revealing that more entrenched providers are eyeing the same territory.